Content Strategist

JOB SUMMARY:

The Content Strategist will lead the development and execution of global content strategies and campaigns aimed at reaching targeted audiences. This role involves managing digital research, campaign planning, user journey mapping and content production. Also, the position requires executing cross-channel publication and distribution and leveraging content trends and data for impact.

This position will serve with a team of creative professionals responsible for representing Textron Aviation’s leadership position in the marketplace by helping shape the Company’s corporate narrative and global reputation to increase brand awareness and affinity with key target audiences including media, industry influencers, enthusiasts, customers, employees, elected officials, and public and private partners.

JOB RESPONSIBILITIES:

Content Strategy

· Develop and execute a comprehensive digital content strategy to achieve specific business outcomes and reach targeted audiences

· Leverage digital research, audience persona information and related information to strategize large scale content campaigns

· Regularly analyze the big picture of content to identify deviation from, or areas for improvement in, content strategy

· Create and oversee the editorial guidelines that ensure a consistent brand voice and accessible formats for the different types of content

· Collect, analyze, and interpret qualitative and quantitative data to develop a thorough understanding of audience motivations, preferences and opinions, and use these to improve content strategy and channel usability

Channel Management

· Lead user journey mapping for digital experiences to facilitate cross-channel user journeys

· Keep abreast of channel trends to understand where audiences are most active and adapt strategy accordingly

· Leverage all channels to build affinity for the company among stakeholders and audiences

· Identify and monitor effective benchmarks for measuring the impact of digital channels and social media programs

EDUCATION/ EXPERIENCE:

· Bachelor’s degree required in Communications, Journalism, Marketing, or related field

Minimum 5 years of media relations, marketing, strategic communications, or relative experience is required.

QUALIFICATIONS:

• Relevant experience in strategic integrated communications and marketing
• Excellent verbal communications skills
• Ability to assimilate information from a variety of sources, analyze information, recommend and direct courses of action to be taken
• Excellent project management skills to include organizing, planning and execution experience, including experience managing outside partners and vendors
• Motivated, detail-oriented and self-directed to deliver high-quality results
• Creativity, interpersonal savvy and the ability to manage diversity
• Job is located in Wichita, Kansas

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.