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Synopsis
To support the Regional Marketing Manager in planning and implementing marketing campaigns for the assigned region / market by facilitating processes and fulfilling operational requirements.
Accountabilities
- Assist the Marketing Manager in developing marketing plans and campaigns for assigned region/market
- Support the roll out of centrally-led marketing campaigns (brand awareness and tacticals) within the assigned region/market ensuring brand consistence, quality, cost parameters and timeframes
- Develop campaigns targeting consumer / tourism / trade using joint marketing funds with partners or agents
- Support the activation of key sponsorships and partnerships within the assigned region/market
- Follow all relevant policies, processes and procedures so that work is carried out in timely manner and under governance
- Implement the day-to-day standard operations assigned to ensure compliance with the established standards and procedures
- Monitor campaign performance and report to management against set KPIs
Education & Experience
- A Bachelor’s Degree in Business Management (specialization in Marketing would be a distinct advantage)
- 4 plus years of work experience, of which preferably 2 is in a marketing-centric function
- Strong creative writing and presentation skills
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
To learn more, visit etihad.com
