Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!
About the role
The Marketing Analytics Specialist is responsible for ensuring the capture, analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time, data-driven decisions. Work closely with Strategic Planners, Customer Insights and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and implement analytics solutions.
What you will do:
- Support campaign planning and in-flight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.
- Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.
- Facilitate A/B Testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed.
- Monitor data quality, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process.
- Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.
- Understand requirements for tracking, measurement and reporting across CCM&B teams.
- Support teams across CCM&B through proper tagging and tracking, developing the guidelines and frameworks and ensuring the correct setup by agencies, third parties and internal teams. Define and implement marketing taxonomy to track data in an accurate manner.
- Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimization, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.
- Work with teams across CCM&B to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks, KPI development and reporting inputs for reference by all teams within CCM&B as needed.
- Build automated dashboards, reports and scorecards for self-service use across the CCMB department. Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions.
