Be part of the journey !
Our mission is to be the preferred airline of our customers and our team.
Open-mindedness, care for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of worlds best leisure airline several times over. And thats just the beginning.
Want to join us? As soon as youre hired, youll enjoy travel privileges to discover the world. Youll also have the opportunity to work in a modern, inspiring environment.
Reporting to the Marketing Analytics Manager, the incumbent is responsible for improving our use of data, providing strategic data analysis, identifying trends in our customer base and market, and providing appropriate analysis and decision support tools. To do this and meet the various needs of performance analysis, customer insight, technology marketing and data innovation, the analyst specifically needs to have skills in data processing and analysis, able to use programming and data processing languages such as SQL and Python and familiar with Google Cloud Platform tools.
Responsibilities
Database Management: Standardization and Structuring of Customer and Marketing Performance Data
- Define, select and validate relevant customer data for segmentation and predictive analysis.
- Improve the quality and enrichment of the customer database by supporting the teams with appropriate methodology, processes and tools for data cleansing, enrichment, and maintenance.
- Support and define the data collection program, using internal or external data sources.
- Participate in the definition of the proper structuring and storage solution for the data.
Analysis, Dashboard and Reporting: data analysis and implementation/optimization of monitoring and forecasting tools
- Produce insights and self-served tool to support and challenge operational teams on marketing and sales strategy.
- Conceptualize and develop complex algorithms to meet various internal modeling needs.
- Support teams in defining key performance indicators (KPI) in relation to business objectives.
- Participate in creation and optimization of analytical and machine learning tools.
Supporting the teams
- Spearhead best data and analytics practices within the Marketing team and continuously optimize data processing, management, analysis, monitoring, and reporting.
- Ensure the proper appropriation of the various tooling solutions by the different users.
Employment Equity
At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.
