The Senior Analyst, Loyalty Strategy is responsible for providing analytical and strategic support to help shape the long-term direction and positioning of JetBlue’s TrueBlue program and co-branded credit card portfolio. This role focuses on turning data into insights and identifying new opportunities for growth and differentiation. The Senior Analyst partners closely with internal Loyalty teams and key stakeholders across the organization to ensure the Loyalty strategy supports JetBlue’s broader business goals and JetForward strategy.
Essential Responsibilities:
- Support the development of the long-term strategic direction for JetBlue’s TrueBlue loyalty program and co-branded credit cards.
- Assist in maintaining a robust short- and long-term roadmap of Loyalty program initiatives and help track project milestones and outcomes.
- Identify new ways to create customer loyalty and perform analyses to provide high-value recommendations.
- Maintain ongoing competitive benchmarking across airline, credit card, and other travel-related loyalty programs.
- Stay informed about changes in the airline and travel loyalty space and identify how industry trends may affect program engagement and success.
- Prepare clear, compelling presentations and materials for senior leadership and cross-functional stakeholders.
- Coordinate across teams in the Loyalty, Commercial, and IT departments to ensure Loyalty initiatives support the overall company strategy.
- Other duties as assigned.