Description
About the role
The CRM campaigns analyst is responsible for tracking, analyzing, and reporting key performance indicators (KPIs) for all CRM campaign activities, providing actionable insights to optimize communication efforts. The role involves developing methodologies to measure ROI for campaigns, managing ad-hoc initiatives to enhance spaneting support, and collaborating with colleagues in order to develop and execute CRM strategies that drive customer engagement. This role involves providing in-depth analytics support, translating complex data into actionable insights, crafting reporting strategies, developing dashboards and managing diverse analytics projects.
Key Accountabilities Include
Builds robust test and learn plans to drive consumer adoption and engagement, and looks for opportunities to continue to expand.
Monitor and provides on-going analysis of program and campaign effectiveness and uses the findings to continually optimize and revamp.
Establish and own a CRM spaneting measurement framework, including program analysis, channel and campaign deep-dives, audience cohort analysis, and goal setting.
Design, build, and maintain dashboards to effectively track and visualize key CRM channel metrics, providing clear visibility into campaign/program results and effectiveness across a range of commercial KPI , such as revenue, acquisitions, churn reduction and other flight and loyalty program specific KPI.
Conduct comprehensive analyses of the spaneting funnel in collaboration with cross-functional teams, identifying bottlenecks, optimizing customer journeys, and leveraging data to inform decision-making and develop strategies for improving conversion rates and overall funnel efficiency.
Develop and implement new reporting strategies, combining multiple data sources and systems, and supporting dashboard creation and ad hoc analysis.
Use learnings from program/campaign analysis to predict future customer behavior that will fuel strategies and enhancements.
Work with team to build business cases to justify acquisitions and expansion.
Serve as a trusted advisor to the various Marketing team, providing comprehensive measurement and analytics support across various product lines within the spaneting funnel. Work close with wider data and analytics teams to build a 360 view of customer base and groups spaneting performance.
Perform other department duties related to his / her position as directed by the Head of the Department
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.
Join us as we dare to achieve what’s never been done before.
Qualifications
About you
The successful candidate will have the following qualifications and skills:
Relevant college or university qualification
Minimum of 5 years of job-related experience
Excellent communication skills with fluency in English language
High Level of Computer Literacy
Proficiency with advanced analytical tools such as SQL, R and Python
Demonstrable experience within loyalty programs or the airlines industry is preferred
Knowledge and experience of working with CRM campaign tools such as Oracle Reponsys
Adobe Campaign, and Salesforce spaneting cloud
Expert knowledge in BI visulaisation tools such as Tableau or Power BI
Experience in spaneting analytics, with a focus on applied statistics, experimentation, campaign efficacy measurement, campaign optimization, sampling approaches, causal modeling, time series analysis, and data-mining techniques
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.
Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
