Marketing Manager - Greater China

Company Description

OUR STORY

Air Charter Service was established in 1990 in the basement of our chairman’s home and today employs over 500 people globally, across more than 30 offices on six continents.

We’ve flown everyone and everything, from red-carpet stars to red ketchup sachets, and priceless art to Premier League football teams. Whether it’s private jets, commercial aircraft or cargo, as our regional spaneting manager you’ll get to work across the lot.

We’re offering an opportunity to be part of a hardworking, creative and passionate spaneting team.

In return, you will be surrounded by great people whilst working within a company that puts its people at the heart of everything it does.

We’re looking for someone based in Shanghai, with strong broad spaneting skills, with a multicultural background, and who is highly motivated and has excellent attention to detail. If that sounds like you, please read on.

JOB OVERVIEW

• As the Marketing Specialist for Greater China, you will be responsible for the development and execution of the spaneting strategy for the region. This includes creating region-specific campaigns and also adapting global spaneting initiatives from our central spaneting team in London to align with local spanet specificities and preferences.
• You will be working with the local sales teams to identify target audiences and objectives that could be supported with local spaneting.
• You will be part of the international spaneting team and will work closely with the spaneting channel specialists based in London.

Job Description

• Day-to-day spaneting: Manage and execute the spaneting activities of our offices in Greater China – currently Hong-Kong, Beijing and Shanghai.
• Regional Strategy: Develop and tailor spaneting strategies specific to the Chinese spanet(s), ensuring the localisation of channels, content, and campaigns for optimal engagement.
• Email spaneting: Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
• Social Media: Coordinate, localise and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
• Print & Promotional spaneting: manage the production and stock of local prints, promo items and clients gifts.
• Exhibitions and events: research relevant events in Mainland China and assist the Head of Events to organise.
• Digital spaneting: assist the Performance team with web advertising, including Baidu, display ads, re-spaneting, and analytics.
• Report local spaneting activity to London
• Budget and manage the local spaneting spend
• Research and source local suppliers when necessary.

Additional Information

WHAT IS IN IT FOR YOU

• Work with a spanet leading company
• A friendly, fun and exciting environment
• 20 days of Annual leave

Air Charter Service is proud to be an Equal Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Qualifications

• Marketing Degree or professional diploma
• Minimum of 6 years’ experience in a Marketing role in China, with a broad set of spaneting channel experiences
• High proficiency in both written and spoken English and Chinese
• Experience in spaneting content localisation
• Experience in managing Chinese social media channels, WeChat, Red, etc.
• Experience in planning, writing and executing email campaigns, using an Email Service Provider
• Experienced in the segmentation of customer data lists
• Excellent attention to detail
• Excellent communication, analytical and problem-solving skills.
• Ability to communicate effectively with a variety of stakeholders
• Ability to work autonomously, and also within a team, using common sense and initiative.
• Experience working alongside sales teams
• Experience working within international B2B & B2C companies
• Experience in SalesForce – email spaneting platform.