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Synopsis
The SEO Technical Officer will be responsible to conduct site-wide audits and suggest improvement areas to improve page performance and keyword rankings. They will collaborate closely with teams in Digital & E-Commerce to align SEO process and manage regular content update on the website. The role requires a deep understanding of technical SEO and how to improve crawlability of the website that increases the visibility in search engines.
Accountabilities
- Conduct thorough technical audits of website to identify and resolve SEO issues.
- Knowledge of basic HTML, CSS, and JavaScript knowledge to make content updates and modifications on the website.
- Work with Content Management Systems (CMS) for efficient content updates and troubleshooting of technical issues.
- Perform in-depth keyword research to identify valuable keywords for content optimization on a page.
- Optimize website content, including meta tags, headings, URLs, and internal linking structure.
- Collaborate with content creators to develop high-quality, SEO-friendly content.
- Monitor website performance using SEO tools and analytics platforms.
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.
- Perform analysis of technical issues related to SEO performance.
- Collaborate with cross-functional teams to support with SEO requirements.
- Maintain a content versioning and tracking changes to ensure accuracy and consistency.
- Conduct regular content audits and updates to ensure accuracy, relevance, and quality of website content.
Education & Experience
- Minimum 5 years of experience working in a client or agency SEO role, airline/ travel experience desirable.
- Bachelors degree in Marketing, Communications, Business, or a related field.
- Strong understanding of SEO best practices, algorithms, and ranking factors.
- Experience with SEO tools such as Adobe/Google Analytics, Google Search Console, SEMrush, Ahrefs.
- Excellent analytical skills and the ability to translate data insights into actionable recommendations.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication skills with the ability to communicate about SEO terminologies.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
To learn more, visit etihad.com
