To achieve agreed sales revenue targets by developing and maintaining an effective professional liaisons with MICE agents, incentive houses, associations and the various stakeholders in these segments. Help to position Dubai as a global MICE destination and work with the various stakeholders to increase 3rd/4th freedom traffic flows in these segments.
Job Outline:
- Maintain and develop relationships with specified major MICE agents and associations to develop and maximize all revenue opportunities which includes existing revenue and new revenue potential.
- Build and maintain strong relationships with the various MICE/Association stakeholders such as Convention Bureaus, Hotels, DMC?s and Tourism Offices in order to position Emirates as a leading MICE/Association carrier with a global reach.
- Work closely with the Global MICE team, the channel- and regional sales managers to manage strategic accounts and ensure that business opportunities are shared across territories with the respective colleagues
- Maintain a minimum average weekly call rate to existing and new customer base based on revenue portfolio and account needs as agreed with the Manager Corporate Sales. Update the weekly sales plan in salesforce.com and report outcomes/actions of the sales calls in the system
- Develop and implement the agreed marketing and sales plans with all Key Accounts within the segment
- Closely monitor revenue results and account potential and recommend and implement actions as necessary to maximize revenue.
- Negotiate and put forward incentive and discount agreements for selected accounts, implement the contract and assess effectiveness..
- Generate sales leads by using the various business intelligence tools, qualify them and try to convert them into accounts.
- Actively investigate and report competitor activity within the territory and consider EK response in coordination with local sales team and Global MICE team.
- Act an an Emirates ambassador within in the assigned sales territory and represent Emirates during functions
